“These are unprecedented times.”
It’s the phrase we’ve heard repeatedly over the last few weeks as we’ve watched the United States and the world fully confront the COVID-19 pandemic.
While this certainly rings true for all of us given the significant impacts we are facing across the board, it particularly hits home for those of us in the healthcare industry. Deemed elective and non-essential during this time, dentists currently face a make-or-break moment for their practices.
With the industry slowed to a halt, dentists are without the reoccurring revenue required to remain financially stable, leaving many to question whether they can keep their businesses afloat. Changes are needed, but where should business owners start?